Netflix’s new AI-powered search engine highlights how the company's growth is forcing the industry to reconsider what ...

Netflix co-CEO Ted Sarandos said he believes AI's true potential in Hollywood lies not in making movies more cost-efficient, but overall "better." "There's a ton of excitement about what AI can do ...

Netflix is building a new search experience aimed at improving the discovery experience, and it's going to use AI to do it, the company's CEO Greg Peters ...

Netflix is joining its streaming rivals in testing the amount and types of advertisements its subscribers are willing to endure for lower prices. Today, at its second annual upfront to advertisers, ...

Netflix is embracing AI to improve the streaming experience for the average viewer. Thankfully, the approach is steeped in practicality, and not AI gimmicks.

After hinting at a new AI-powered search experience during its recent earnings call, Netflix officially unveiled the feature ...

The company has also been testing a generative AI-powered search function to discover ... to engagement rather than subscriber growth. Netflix co-CEO Greg Peters told analysts last month that ...

Can’t find anything good to binge on Netflix? A generative AI chatbot will soon be on call to help pick your next show.

Netflix first teased the new TV app in June 2024, with Reuters calling it the company’s biggest redesign in a decade. It’s ...

Netflix said on Wednesday it plans to revamp its TV app interface and introduce generative AI to the iOS mobile platform, ...