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Netflix is building a new search experience aimed at improving the discovery experience, and it's going to use AI to do it, the company's CEO Greg Peters ...

Netflix co-CEO Ted Sarandos has an idea about how artificial intelligence could make films ‘better.’ In the first-quarter earnings call on Thursday, Sarandos said that he believes the real opportunity ...

Recently, filmmaker James Cameron speculated that AI could slash production costs by 50%. During the Netflix first-quarter earnings call, CEO Ted Sarandos responded with a more nuanced perspective ...

Today, at its second annual upfront to advertisers, the streaming leader announced that it has created interactive mid-roll ...

Netflix is bringing generative AI to ads, launching context-aware mid-roll and pause formats for its 94 million ad-tier users ...

Ads still keep the lights on, obviously. As such, Netflix—the company who disrupted the whole business in the first place!—is ...

Netflix co-CEO Ted Sarandos believes making movies 10% better with AI is more valuable than making them 50% cheaper. Generative AI tools can make previously "unfilmable" projects more cost ...