If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word “Pepsi ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

We hear from Deliveroo’s in-house agency about how they created a new identity fit for a global brand, and why its existing logo and teal colour weren’t up for discussion ...

RALEIGH, NC— Ben Aycock, Director of Marketing and Brand Development for the National Hockey League’s Carolina Hurricanes, today announced a new partnership campaign with Pepsi, called ...

Gracing the front of just about every NHL sweater ever worn, logos have played an underappreciated but very important role in ...

The youngest of the main terrestrial channels, 5 was launched in 1997. Like all PSBs, it has a remit to provide a broad range of programming (license requirements dictate a minimum amount of news, ...

Pepsi launched a pair of new websites through which it'll sell products. It hopes to satisfy demand for online food during the pandemic and beyond. “As consumers increasingly turn online for ...

PEPSI has announced the release of the new "best ever" flavoured drink - but not everyone agrees. The popular soft drink brand is expanding its fruit-flavoured line-up and has launched a new variety.

Today, Mozilla officially announced its new family of logos for Firefox apps and services, which includes for the first time a parent logo for the entire family of products. The new branding comes ...

New logos for big brands tend to be headline-grabbing things, accompanied by social media hot takes and a ton of explanation and rationale from the brand. But if the new Facebook logo had passed ...

The 1940s were arguably the most tumultuous period in modern history. At the outset, humankind stood at a crossroads between ...