Starbucks’ new boss is putting his stamp on the company by cutting back on discounts and promotions — forcing coffee lovers to pay full price for their drinks. Chief Executive Brian Niccol ...
The coffee giant will move towards greater price transparency on customized drinks while cutting back on ineffective ...
More than two years after mandating corporate workers work in office three days a week, a Starbucks spokesperson said the ...
Nearly half of their customer base swaps cow’s milk for a plant-based substitute — whether it be soy, almond, coconut or oat ...
To finance the turnaround, the coffee chain is planning to open fewer locations over the next fiscal year. Starbucks CEO ...
Starbucks is bringing back hand-written names in Sharpie on cups and self-serve stations with sugar and cream to try to win ...
Customers are turning away from the coffee giant, and its new chief executive, Brian Niccol, has to figure out how to get ...
The biggest goals the company has set are to cut down ... the frequency of discounts as both Niccol and Ruggeri said they ...
One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...
Brian Niccol inspires a lot of confidence. So much, in fact, that when Starbucks announced the former Chipotle chief would ...
It’s one of several changes Starbucks has made under new CEO Brian Niccol, who took over the struggling company in September.
Starbucks' new CEO is on a mission to turn the coffee giants fortunes around, and one of his plans is to bring back a retro ...