Super Bowl had second-largest number of viewers in US
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Telemundo, however, did deliver a record with the most-watched Super Bowl in US Spanish-language history with an average of 3.3 million viewers.
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Beyond the stadium lights, Bad Bunny’s halftime numbers told a bigger story—millions watching live, surging streams worldwide and ratings that placed the 2026 show among the most-seen performances in Super Bowl history.
While Bad Bunny performed at Super Bowl halftime 2026, Turning Point USA's show was headlined by Kid Rock on Sunday. However, Kid Rock's set only began after Bad Bunny wrapped up his show.