All of a sudden, millions of Swifties were turning their attention toward the NFL, and Kelce, for the first time. The Swift-Kelce relationship was its own new economy, and brands big and small took notice.

NFL star Travis Kelce shared whether he plans to spend Thanksgiving with Taylor Swift amid their burning red romance.

Taylor Swift seemingly screamed Travis Kelce's nickname at the Kansas City Chiefs game Sunday in Wisconsin as she cheered for her boyfriend in the stands at Lambeau.

Yes, Swift is the queen of coded messages and allusions (for example: the Swiftie corner of the internet losing their collective minds over the mention of “ blue dress on a boat ” in the recently released “From the Vault” track,

For an aspiring singer-songwriter in Green Bay, Swift's appearance at Lambeau Field led to a memorable interaction.

Swifties” reacted to Taylor Swift’s appearance at the #Chiefs’ Week 13 loss to the #Packers on “Sunday Night Football” at Lambeau Field

Fans in Green Bay were quick to notice the pun potential of quarterback Jordan Love playing against Swift's boyfriend.

Travis Kelce seemingly admitted to some special feelings for new girlfriend Taylor Swift on his New Heights podcast with brother, Jason Kelce.