WNBA commissioner Cathy Engelbert is leading the league to historic highs. Critics wonder if she’s fully seizing the moment
The league had started on decent financial footing in 1996, when then–NBA commissioner David Stern founded it to great fanfare. Attendance hit a high of 2.3 million in 2002. Seattle Storm star Sue Bird was drafted No. 1 that year with a $57,500 salary, she recalls, and her team stayed at Ritz-Carltons.