TAMPA, Fla. (WFLA) — Fast food giant Wendy’s may adopt a “surge-pricing” model similar to that of ride-sharing companies, the company hinted during an earnings call last week. During a Feb ...

Wendy's added that the new digital menus would offer ... to offer discounts when business is slower. Dynamic or surge pricing is not new. Airline and hospitality companies such as Airbnb have ...

a spokesperson announced the company did not intend to implement surge pricing. Wendy's said the digital menu boards would instead be used to offer discounts to customers more easily. But this ...

Sabrina has been with PEOPLE since 2021. Justin Sullivan/Getty Wendy's will start implementing “dynamic pricing,” which changes with demand, in 2025 The chain is investing in digital menu ...

During a conference call earlier this month, Wendy’s CEO Kirk Tanner said that the Dublin, Ohio-based burger chain will start testing dynamic pricing, also known as surge pricing, as early as ...

“Surge pricing? Well, that’s new,” the company added. “Good thing the only thing surging at BK is our flame!” Mario Tama/Getty Wendy’s made headlines on Tuesday after CEO Kirk Tanner ...

Kirk Tanner explains why customer actions—not words—drive business, the leadership lessons behind Wendy’s growth, and how the ...

The Wendy’s Co. expects to test digital features like dynamic pricing and daypart offers in 2025 as it expands its investments in technology, executives said Thursday. The Dublin, Ohio-based ...

He also explains why failing forward is essential, how customer behavior—not just feedback—shapes decisions, and sets the record straight on Wendy’s so-called “surge pricing” controversy.

Wendy's said the digital menu boards would instead ... adopting digital strategies have denied that they will engage in surge pricing, Pancotti said there could be consequences down the road ...