Africa's most advanced economy is usually seen as a good entry point for companies to expand into the continent and Amazon could be doing the same, analysts have said in the past. The launch of its service comes at a time when South Africa has seen a sharp rise in online shopping after the pandemic created an opportunity for e-commerce to finally take hold,

Two years after announcing plans, Amazon's highly awaited e-commerce entry into Africa has finally come to pass. On Tuesday, the tech giant launched its marketplace in South Africa. Notably, it's launched the service with no Prime membership -- meaning no media services,