Planet Fitness to raise new basic membership fee 50% this summer
Planet Fitness is increasing its basic monthly membership fee for newcomers and will begin testing a price hike for its Black Card membership.
Planet Fitness membership drop ‘significant’ over transgender customer shaving in women’s locker room — hikes prices
Once social media sort of blew up over our policy issue, we definitely saw a change in the results in the back half of March. Joins and cancels were fairly significantly affected.”
Planet Fitness is ditching the $10 membership it has had for 26 years, and hiking basic prices by 50%
Planet Fitness had held the price of its Classic Card membership at $10 for 26 years, which would be worth around $19 in today's money.
Planet Fitness makes a risky move that can discourage membership
Planet Fitness ( PLNT) is making a major change that it hasn’t made in 26 years, and customers may not be too happy about it. The company announced during a recent earnings call that it will be hiking the price for its cheapest membership by $5 after piloting the change in different markets and hinted that more price increases may be on the way.
Planet Fitness raises prices for ‘classic’ membership for the first time in 26 years
For the first time in a quarter century, Planet Fitness Is raising the price of its most-popular membership program.
Planet Fitness will raise its $10 membership plan for the first time in 26 years
The Planet Fitness $10-a-month membership plan is a powerful marketing tool and a central part of its strategy. But the largest gym chain in the United States is hiking that monthly fee for the first time in more than two decades.
Planet Fitness raises membership fee for first time since 1998
The fitness chain's $10 monthly membership is one of few things that had remained unchanged since 1998 — until now.
Planet Fitness raises prices for the first time in over 25 years
In other news - Planet Fitness is doing something it hasn’t done in 26 years: raising the price of membership. Since 1998, the cost of a basic membership has been $10, but the company announced that will now increase to $15. Much like Costco’s $1.50 hotdog, Planet Fitness’ $10 membership had become attached to the brand.
What to know about the Planet Fitness price increase, the first since 1998
After several months of testing, Planet Fitness has decided to raise the price of its classic membership from $10 to $15 starting in the summer.
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Planet Fitness to increase membership fee for first time in nearly 30 years
Planet Fitness’ classic gym membership will get more expensive for the first time in 26 years. The cost of the classic ...
Planet Fitness considering changes to $10 membership
Planet Fitness, known for its long-standing $10 membership plan, is now exploring the possibility of raising its prices.
Xponential Fitness suspends CEO Anthony Geisler, taps Brenda Morris as interim CEO
Xponential (XPO) suspends CEO Anthony Geisler amid SEC, US Attorney's investigation, names Brenda Morris interim CEO. Read ...
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Life Time fitness leans into pickleball with Lululemon partnership, new courts and more
The upscale fitness company is trying to grow its brand by investing in America’s fastest-growing sport, pickleball.
Major Fitness Unveils New Brand Identity With Bold, Military-Inspired Logo
ATLANTA, GA / ACCESSWIRE / May 7, 2024 / Major Fitness, a leading producer of gym equipment, today revealed a powerful new ...